Making Sense of Things is a newsletter written by Emma Tucker – writer, editor, content strategist and human being.

If we’ve never met, I’ve spent the last ten years writing about big topics like how brands can weather inflation, what legacy businesses need to know about staying relevant and why people hate Comic Sans (but love ugly portraits of themselves). I’ve also written a long list of other things including biographies, news stories about sex toys, poems, Instagram blurbs, trend and insights reports, company about pages, typeface narratives, newsletters and how-to guides. What can I say, I just love words.

Join me here as I delve into the deep, dark realm of branding, business, tech, culture, and creativity.